Digital Marketing Syllabi
1.1 Digital Marketing
1.2 What is Digital Marketing?
1.3 Digital Marketing Fundamentals
1.4 Traditional Marketing Vs Digital Marketing
1.5 Digital Marketing Importance in any business
1.6 Digital Marketing Strategies
2.1 Why website Importance in Digital
Marketing
2.2 Website For Business?
2.3 How & why website plays
important role in branding?
2.4 Power of a website in local
marketing & world business?
2.5 Types of Websites
3.1 Windows server vs Linux Server
3.2 Why Linus Server?
3.3 Hosting Variations?
3.4 Shared vs Cloud vs VPS servers
3.5 Dynamic websites vs static Websites
3.6 CMS Websites
3.7 Domain Registration & Domain
Name servers
3.8 What is Web Hosting
3.9 N3me Server Installation
3.10 Why only wordpressems?
3.11 WordPress Mastery
3.12 WordPress .com vs wordpress.org
3.13 WordPress server installation
4.1 CPanel Basics & Essentials
4.2 Linking Domain & Hosting
4.3 Server Folder Routing & Basics
4.4 Creating Directory & Subdirectory
4.5 Email Setup & Email Forwarding?
4.6 Domain Forwarding & Cross-
Domain Forwarding
5.1 What is SEO
5.2 SEO Anatomy
5.3 What is a Search Engine? & How
does it Work?
5.4 Different kinds of Search Engines?
5.5 How is SEO important in digital marketing?
5.6 How is search engine important for
business brands & companies?
5.7 How does search engine work
5.8 Search algorithm updates Google Panda, Penguin, Humming Bird updates & others
5.9 SEO Types.
5.10 SERP & Snippets
5.11 Rich Snippets & SEO
5.12 Benefits of SEO?
5.13 SEO Types?
5.14 White, Black & Grey Hat SEO
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